Thursday, July 7, 2016

A Name for the sake of a Name- Part 1

What is there in a name?

Truly a marvelous question. A name is a name. It cannot be defined further. Perhaps human beings, having a sixth sense, only have thought of the idea of each individual being called or known by a name. In due course the procedure extended to their pets also. Some of the pets have names sweeter than that of their masters. May be their masters wished themselves to be known through their pets.

Even more interesting is that, some people, apart from their names, bear surnames before or after their names, simply to acquire popularity or to highlight their status in the society. It is my strong belief that stone age people did not have individual names. Since they were few in numbers, they could identify between themselves easily and interactions between them were far less.But day by day the population began rising and binding relations paved way for more social participation. Hence the need for one to be identified individually, and smarter brains arrived at the new conclusion - to name every individual by a name - ie Rama, Koma or Krishna. The baptism ceremonies take place very early before the child attains the age One and henceforth he/she is called, known by or identified by that name thus baptized.

Day by day human population began reaching new scales and for want of more names, people began repeating one individual's name for another. Repeating the names, confusion prevailed as to whom one wants to call or contact. Then the perception of awarding initials to names bore fruit - the initials being derived from one's father's name, house name or any other name chosen by the family. When there arose cases of same names with same initials, a second initial system sprang up. I could notice some cases of people having same names with same initials and that they were given to be identified by numbers such as K. Raman No:1 K. Raman No:2 etc etc.

From my grandma I could gather that the epic Bhagavatham cites of a character called Ajamila who refused to utter the name of God althrough his life. In the end he attained Moksha by chanting the name of Lord Krishna in his death bed. As the elders in the family thought they could also attain Moksha by chanting the name of God through out their life time, they preferred to christen their children with names of various Gods and Goddesses.

Here also is a story of an old man, who refused to utter the names of Gods or Goddesses. The family members christened his children with names Krishnan, Padmanabhan and Lakshmi in the strong belief that the old man, by calling his children by their names, will attain Moksha in the end. Contrary to expectations, the old man had his own names reserved for the children to be called. At last, the man, during his last days, sinking in bed, was expected to call his children by their actual names, when they arrived to meet him in his death bed. The first to arrive was the elder one Krishnan. The old man on seeing him embraced him and burst out. Everybody expected that the old man will cry aloud " Oh! Krishna, my son"; but the old man whispered "Dey Kitchu! vanthuttiyeda".

The second one Padmanabhan arrived next. The old man's eyes twinkled on seeing his second sibling. He sprang up from his bed, holding his son's hands, he uttered " Dear Pappa I am sinking, I am drowning". On both occasions the old man fooled his relatives. But they still had hope. "What will he do with his daughter Lakshmi, whom he used to call Kada Kutty [ Last sibling]?"

The man on seeing his daughter,  took her hands in his own, patted gently and murmured . "Loving child Yatchu! I am dying" The man's hands slid from his daughter's and he went for an eternal sleep.

To him Moksha means.................

                                                                                                  [to be continued ]

Friday, July 1, 2016

Sponsorship

I have made it a practice to view Television programs almost the whole time I am available at home. Since I have retired from service and have no other work to do, I depend mainly on newspapers and TV set to kill my time.Though my better half is not happy with that, to avoid personal confrontation, she let me go my way at home only.

Whenever I opened my TV, the first thing I can see mostly will be an advertisement that of a company or product sponsoring that particular program,  Sharply after five minute's program, the telecast of advertisements will start again which will last for nearly ten minutes. So for every 5 minutes TV programme, we are bound to view 10 minutes advertisements. Hence a 30 minute serial or any other programme needs only a 10 minute script in total which will reduce the burden of scriptwriters for mega serials. Some of the programmes will have more than one sponsor and the channewaaalas will cleverly satisfy all with the following comments before their advertisements. The first one will be "This programme is sponsored by...". Next it will be like "presented by ... celebrated by ..." and if more, then "in association with.." Hence the channelwaalas are safe that they need only a quarter page dialogue for the entire 30 minute programme.

Even though channelwaalas compete with each other to get the rankings bettered, they are all unique when it comes to advertisements. If a programme starts at 7, all the channelwaalas will go for an advertisement at 07:05 upto 07:15. You can try any of the 20 to 25 channels available in your vernacular and see this rule is strictly followed irrespective of the difference between channelwaalas.

Sponsorship has caught up with almost all celebrations and functions. Prizes are sponsored, the dais and decoration for the functions are sponsored, food and water for the participants sponsored, why not to say, even men and women are sponsored to attend meetings and rallies.

Recently I could hear a Neta of a party boasting about the conduct of a meeting. He was sure that not less than 500 people would attend his party's meeting from his place, since the whole expenses of transportation, food water and pocket money for each, have been sponsored by a giant shark.

Nowadays anything and everything is sponsored. This sponsorship is actually not to help the needy or the poor. It is only to show the snobbery of the people around.

Of late, this sponsorship phenomenon has plagued temple festivals also. I could see a Big Board in front of a temple, where a temple function was about to take place. The board exhibited particulars in whatever areas you can have sponsorship and the rate for each item. Right from the elephants for the procession upto the regular poojas inside the temple you can sponsor anything. The notice informing the celebrations was in the form of a non-detailed text book prescribed for tenth standard students with all the names of the sponsors with their respective choice of sponsored items.

       " Then why did you collect money for the festival when elephants, vadhyam, fireworks, catering etc etc were all sponsored by individuals " I quipped one of the organisers. The answer was a big silence. Recently I witnessed a car festival [Ther Thiruvizha].  The entire route, the cart was to be drawn, were decorated with Flex boards of a Jewellery Mart, they being the sponsors of that festival. I fear even the cart may be decorated with such boards in due course.

Why such a mad rush for this sponsorship. Is this merely an advertisement for the company or individual? If so, why they are spending so much on this?. I think this is utter snoberry. If you have so much money to spend, why couldn't you sponsor food, shelter and clothing to the needy? Why couldn't you educate some eligible students from poor families? Fail not me to take off my hats to those who are already on such missions.

There is a saying in Malayalam that " Whatever is given by the right hand, the left hand should not be aware of that". Alas! here whatever is sponsored by you, the entire world is made to know about that through advertisements in print and electronic media as well as through Flex Boards.

What a Humility?